From user behavior to campaign performance, you depend on your historical website data for valuable insights and decision-making. On July 1, 2024, Google will
permanently delete all Universal Analytics data before 2023, making comparing YoY and trends analysis impossible. GBQ is pleased to partner with
Futurety, a leading Columbus-based data analytics agency, to seamlessly and securely archive data with cloud-based convenience. Act now to retain future-proofed data and avoid losing:
- Years of performance data as well as the inability to analyze trends, pinpoint improvements and understand historical user behavior.
- Year-over-year and month-over-month comparisons which empower your ability to track seasonality or demonstrate site improvements.
- Vendor and data policy compliance through signed contracts regarding website data retention requirements or data retention policies enforced by your IT department.
Protect your data with Futurety.
Secure Data Migration Transfer historical Universal Analytics data to a secure platform with long-term access.
Expert Guidance Futurety will build a system for storing and analyzing data so you can leverage its full potential.
Time-sensitive Offer Archiving projects must launch by May 1st to guarantee completion before Google’s July 1st deadline.
To future-proof your data and discuss this information in more detail, contact GBQ's Director of Information Technology Services,
Doug Davidson.