Redbank Profitable Growth Breakfast Series: Understanding your competitors through the eyes of your customers

In this selling environment, it is imperative to understand your competition.

When

July 24, 2009 07:30 AM

Where

GBQ Training Room
230 West Street
7th Floor
Columbus, OH 43215

Details

Many businesses don’t systematically track their competition – what they know is learned from press releases, newspaper articles and their internal sales organization…but this common approach can leave you vulnerable. The presentation will explain how customer insight provides the insight needed to win market share and outmaneuver competitors.

The strategic importance of creating an ongoing dialog with existing and former customers
How to find out if a competitor is delivering superior value
What Web 2.0 information can tell you about your competitors
Creating a focused competitive response plan

RSVP by July 12, 2009
Breakfast: 7:30 - 8:00 a.m.
Seminar: 8:00 - 10:00 a.m.

Contact

Shelly Bower, Administrative Assistant
mbower@gbq.com
614.947.5231

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